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Firstleaf Wine Club Review


ConsumersAdvocate.org Rating: 4.9 / 5 (Excellent)
78 Customer Comments & Reviews - see all comments
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Founded in 2015, Firstleaf is a wine club that uses technology to match consumers to wines that fit their unique tasting profile. With over 150,000 customers, Firstleaf uses consumer feedback to customize its boxes for every individual’s palate. The company’s wineries are located in Napa and Sonoma County, California.

Firstleaf provides members with direct-to-consumer wine services, delivering wines sourced from vineyards all over the world. Orders are delivered within 2-5 days to a location of your choice, with a frequency that can vary between one, two or three months, depending on the customer's answers during the introductory quiz. Nonetheless, delivery frequency can be adjusted at any time in the account settings. 

Years in Business

Since 2015

Membership Programs

After completing a nine-question quiz about their wine preferences, customers can sign up for a customizable subscription. Customers can choose the type of wines they want to receive (reds, whites, or a mix of both),  as well as indicate whether they enjoy the occasional sparkling and rosé. 

If you decide to join the club, the initial shipment of six wines is $39.95. Subsequent orders cost $90 (around $15 per bottle). 

All Firstleaf club shipments contain six bottles that reflect each individual's taste, as determined by their wine profile and the ratings they submit online. By using an algorithm that analyzes 13 billion data points, Firstleaf states that each shipment gets better as you rate more wines. 

Customers can re-order their favorite wines or try new ones. Firstleaf gives customers the opportunity to preview each shipment, allowing you to swap out a wine you’re not interested in for something you'd enjoy more.

Membership can be canceled anytime and does not require a signup fee. However, if you are not ready to commit to a membership, you can shop at Firstleaf's online store, where you'll find various gift packs for purchase without the need to sign up. 

Shipping

Firstleaf ships to 46 states and Washington, D.C. (No deliveries to Alabama, Mississippi, Rhode Island, or Utah). Orders are usually shipped about 24 hours after being placed, with delivery via FedEx or UPS ground shipping. Speed of delivery varies by location, but typically takes about two to five business days.

Customer Service

Firstleaf offers its customers a 100% satisfaction guarantee: if, for any reason, you're not satisfied with a bottle you receive, you will get a credit for it (minus shipping) to use for another bottle in the future. 

Firstleaf’s Member Experience team is available to help customers via phone or chat seven days a week, from 9:00 a.m. to 8:00 p.m. ET. Customers can also write them an email to resolve specific issues. 

Customers can also take advantage of a membership perk by booking an appointment with a certified wine concierge that helps in selecting the best wines suited to your palate.

Firstleaf is an accredited business with the BBB and has an A+ rating, as well as a 4.7 out of 5 with Trustpilot.

Firstleaf Wine Club Review

With a wide variety of award-winning wines from all over the world, Firstleaf is a solid contender in the wine delivery industry. What makes it stand out from the rest, though, is the degree of customizability club membership provides. As a Firstleaf member, you have a say in what kind of wines you receive and can change the contents of each shipment as you see fit. 

Furthermore, members can receive deliveries whenever it is most convenient for them. Firstleaf encourages customer feedback and caters to a wide range of customer tastes and subscription preferences.


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78 Customer Comments & Reviews

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toddpope70
12/16/2021
I can confirm what others have said; the company operates with the intent of constantly frauding the customer. The first instance occurred around OCT of 2021 when I delayed my next shipment for a few months but the company claimed the order was already processed and could not be changed or delayed. Their concession was to put my account on hold until APR 2022. Low and behold I happen to find yet another charge to my account in DEC 2021. When I inquired about it the rep responded with yes I see that your account is on hold but we decided to place an order for you in DEC 2021 so you will be fully stocked. So literally they will do unauthorized charges on your account whenever they feel like... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Thank you for contacting us yesterday regarding this situation. We canceled the order and processed the refund immediately when you brought your concerns to our attention. If you have additional questions, please call us at 1-800-461-7203. We would be happy to answer any questions you may have. Our agents are available 7 days per week from 9am to 8pm ET.

tbloom
11/17/2021
I have thoroughly enjoyed my membership at FL. Even if I didn’t enjoy the wine, the concierge team is right there to make my next bottle even better. I love the informational cards they send with each shipment. I enjoy reading about the climate where the wine grows, as well as the tasting notes and food pairing suggestions that they include. They have also been expanding their virtual wine tasting events, which is super cool to doing if you have time and friends to set it up with.

Customer S  
Official Response

Service of Firstleaf Wine Club
Thanks for the review! If you enjoy the cards and pairings, it sounds like you would love our wine school page. Check it out here: https://www.firstleaf.club/wine-school/home

C
Candace
11/17/2021
I absolutely LOVE First Leaf! I researched all the wine clubs first and they seemed the best. Loved the quiz and all my deliveries have been spot on. As with all new experiences, I have chosen some wines not quiet to my liking, but they were still wonderful wines. Simply gave a 👎🏻 so I didn’t order again. I truly have not had a bad wine, some just not for me. The customer service is even better than the wine, wait, nothing is better then wine, but they are also superb. If you are considering a wine club, you have found it!

Customer S  
Official Response

Service of Firstleaf Wine Club
We are so glad to hear we're able to provide amazing service and recommendations for you! Thank you so much for the review!

torimanganelli
11/17/2021
Love Firstleaf! Great wines with lots of variety. I am able to try different wines I might not normally try and if I don’t like it they credit me back.

Customer S  
Official Response

Service of Firstleaf Wine Club
We're so glad you love the variety! We're working on building an even larger selection this year, so keep an eye out in the coming months!

C
Can A
11/17/2021
I’m appalled by the negative reviews here. They all sound “Karen” like. Firstleaf clearly explains all policies regarding its club. They have an amazing customer service team that are very professional and close to zero hold times. They also provide both UPS and FedEx with the option of multiple delivery addresses (in case you won’t be home). I personally have not had any issue regarding shipping with FedEx. Even if there’s an issue, that is not Firstleaf’s fault, it is the shipping company’s fault. Firstleaf’s 100% guarantee policy is amazing as well. They happily credit any issue back to the account. I’ve been a member for about 1.5 years now and I could not be happier with the service... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Thank you for sharing! We're so happy you've enjoyed the club. Even if you do have an issue with shipping, just let us know. We are more than happy to contact the carrier, start an investigation, and file a claim. We want to make sure our members are taken care of, even if it was a problem that occurred in transit!

jean.ostrom
11/17/2021
I have been extremely pleased with every order I have received from First Leaf. Any questions or concerns I've had were quickly resolved by the company. As for most of those who are complaining, it doesn't appear they contacted First Leaf, AND if FedEx is bad in your area you can request UPS.

Customer S  
Official Response

Service of Firstleaf Wine Club
We're so glad you're pleased with the club! We can always change a members carrier if needed. For any members who need to reach out, our phone number is 1(800)461-7203, or you can email us at service@firstleaf.club!

J
Joanne K
11/17/2021
I am really surprised by some of the negative comments posted here about Firstleaf, some of which is because of a lack of understand on the part of the consumer. You almost can’t find a better customer-oriented company than Firstleaf. Prior to joining Firstleaf, I paid probably $20 more per shipment for wines that were nowhere near as good as the Firstleaf wines. And with Firstleaf, you get your own personal wine concierge to help you make selections based on your tastes. Having trouble with FedEx? Don’t take that out on Firstleaf! Just call the wonderful customer service center and ask them to mark in your account that you want your wine deliveries shipped via UPS. I know because I did... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Thanks Joanne! We know it takes some time to write these reviews an we really appreciate it. We really do have the best members!

fourseasonangler
10/24/2021
I just canceled my account after receiving my first order. They were supposed to ship 6 bottles and they only shipped 4. One of the 4 was not even on the list of wines that was supposed to be sent to me. After an effortless exchange with a customer service rep, I was informed that I would be credited $16.59 on a subsequent order. It was quite bold of them to assume I would continue paying for a service that could not hold up their end of the agreement. Terrible company, terrible customer service, and fair to poor wine at best. BUYER BEWARE.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Edward, we're so sorry you were missing some of the wine in your shipment! We do offer a credit for any missing wines but are more than happy to refund you for them if you prefer. We can also file a claim with the carrier to investigate. We'll reach out to you and make sure you're refunded for the missing wines!

mwells.68.mw
5/7/2021
I would try it if they just weren't using FedEx. Ugh. Consistency is not in their vocabulary.

Customer S  
Official Response

Service of Firstleaf Wine Club
You're in luck! We have UPS available as well - just give us a call at 1-800-461-7203 and we're happy to make sure you get your preferred carrier.

Chrissy R
4/15/2021
Very disappointed that I was charged for a shipment that never arrived (FedEx shows it was delivered yet no one was there to sign for it which means the driver forged a signature). Have made multiple attempts to contact customer service and have received NO response other than from an automated reply with articles that have nothing to do with my complaint. Not going to wait much longer for this to be resolved.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Chrissy, Apologies for the confusion! I was able to find an account and can confirm Peter replied to your email and filed a claim for the missing order, this was completed last Thursday, as soon as we received your first email. It looks like you also reached out under a second email that same day, our Agent Kelvin replied to the second email and gave more information on your claim. As stated in the email, claims can take 5-7 days for the carrier to close the claim. We are happy to send a replacement right away or credit you for the order, whatever works best for you!


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